Marketing and Outreach Professional

Hybrid-based

ONET: 27-3031.00

2

Years

51

Skills

4000h

On-the-job training

Classroom instruction topics

New Hire Orientation
Company Policies and Procedures
Related Online Learning
Team / Production Meetings
Financial Literacy
Integrated Marketing Communications (Academic Certificate)
Office Administrative Specialist Certificate or equivalent (OPTIONAL)
Meeting and Event Planning Certificate (OPTIONAL)

On-the-job training

Professionalism
- Employability Skills - Identify positive work practices, e.g., appropriate dress for the workplace, personal grooming, punctuality, time management and organization
- Employability Skills - Demonstrate positive interpersonal skills, e.g. communication, teamwork, respect
- Employability Skills - Explain the importance of a professional attitude Explain time management principles
- Employability Skills - Discuss the importance of managing stress
- Ethics - Describe legal practices including enticement
- Communication and Interpersonal Skills - Demonstrate effective verbal and non- verbal communication
- Communication and Interpersonal Skills - Determine interpersonal skills needed to develop sound customer relationships, written communication, and teamwork
- Communication and Interpersonal Skills - Demonstrate effective public speaking
- Communication and Interpersonal Skills - Demonstrate netiquette including the use of email, social media, texting, blogging
- Communication and Interpersonal Skills - Demonstrate recognition and appreciation for staff, referral sources, and volunteers
- Communication and Interpersonal Skills - Identify personal and professional goals
- Communication and Interpersonal Skills - Cultural Diversity-networking in minority communities
- Communication and Interpersonal Skills - Maintain effective internal communications to ensure that all relevant company functions are kept informed of department objectives
- Communication and Interpersonal Skills - Explain ways to develop a positive environment for staff and volunteers
Marketing / Advertising
- Marketing - Develop aligned marketing strategy with company objectives.
- Marketing - Coordinate marketing campaigns with sales activities
- Marketing - Oversee company’s marketing budget
- Marketing - Create wide range of different marketing materials.
- Selling - Research and report on external opportunities
- Selling - Practice customer relationship management and customer focused decision making; understand current and potential customer.
- Selling - Define the selling process and ethics of selling
- Selling - Explain appropriate ways to handle referral sources
- Advertising - Explain how a brand is created and why creativity is important in advertising
- Advertising - Coordinate marketing campaigns with sales activities
- Advertising - Identify and analyze potential strategic partner relationship for company marketing.
- Advertising - Describe a storyboard and explain how it is used
- Advertising - Describe the components of a press release
- Advertising - Prepare an advertisement utilizing graphics, layout, storyboard, etc. to develop ads for broadcast and print media
- Advertising - Explain the advantages and disadvantages of each type of media
- Marketing / Advertising - Management and Planning - Monitor and report on effectiveness of marketing communications
- Marketing / Advertising - Management and Planning - Identify how to select a target market and define market segmentation
- Marketing / Advertising - Management and Planning - Determine the impact of advertising on referral source or community behavior
- Marketing / Advertising - Management and Planning - Discuss the return on investment for an advertising campaign
- Marketing / Advertising - Management and Planning - Demonstrate how to calculate media costs
- Marketing / Advertising - Management and Planning - Determine how to calculate return on investment
- Marketing / Advertising - Management and Planning - Discuss ways to overcome cultural barriers
Public Relations
- Social Media - Implement social media strategies
- Social Media - Build and sustain online communities; grow online supporter base and traffic
- Social Media - Ensure consistent framing of message and core communication to ensure one company message
- Social Media - Review content for social media.
- Relationship Management - Manage relationship with media outlets.
- Relationship Management - Produce and publish mass communications (i.e. email blasts, marketing campaigns; press release, etc.)
- Relationship Management - Document presence of companies at events, conference, and speaking engagements
- Relationship Management - Advocate on behalf of the company brand with external stakeholders and the media across all communication channels and vehicles
Event Planning
- Perform tasks related to marketing and volunteer management
- Oversee all events from start to finish
- Maintain guest list and event data
- Conduct pre- and post- event evaluations and report on outcomes
- Fundraising - Develop and manage fundraising incentive programs
- Fundraising - Provide support for ongoing development activities
- Fundraising - Manage relationship with vendors, sponsors, and donors