Marketing Coordinator (GLCM)
Competency-based
ONET: 27-3031.00
1
Years
26
Skills
289h
Related instructions
Classroom instruction topics
- Onboarding
- Fundraising Ethics
- Effective Leadership, Successful Fundraising
- Planned Giving
- Managing the Capital Campaign
- Developing Major Gifts
- Principles and Techniques of Fundraising
- Developing Annual Sustainability
- Art of Fundraising
- Leadership Grand Traverse
- CPR/First Aid/AED
On-the-job training
- Plans and executes a marketing strategy
- Plan or direct development or communication of programs to maintain favorable public opinion of organization's accomplishments, agenda, or educational responsibility.
- Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion and promote ideas, products, or services.
- Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
- Develop marketing campaigns to support the planned event schedule.
- Plan event schedule for the next fiscal year to be presented at the trustee annual meeting.
- Track, record, and report all attendance (fund raising, awareness, grand openings, daily, programs, and volunteers.)
- Write advertising or promotional material.
- Post and update content on Web site and all social media outlets.
- Write press releases or other media communications to promote organization.
- Collaborate with others in marketing activities.
- Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
- Confer with production, support, or volunteer personnel to produce or coordinate production of advertisements or promotions.
- Give input in budget development process on estimated fund raising capability.
- Coach others.
- Coach all representatives in effective communication with the public or with employees.
- Market, schedule, track, train and reward volunteers. Also conduct volunteering "windows"
- Debrief events with an eye toward improving efficiencies and increasing funds raised.
- Write grants and raise funds.
- Research write, and submit grants.
- Support fund raising and development efforts through database and internet research, networking and solicitation.
- Author and execute development plan.
- Create and implement development plan which details how responsibilities will be divided between trustees and staff, including deadlines and goals.
- Give input to Executive Director for development activity needs for the annual budget.
- Design fundraising strategy to achieve budget goal.
- Plan and conduct fundraising events.
- Coordinate logistics for fundraising events.
- Arrange public appearances, lectures, contests, or exhibits to increase product or service awareness, raise support or to promote goodwill.
- Review Master Calendar for accuracy against fund-raising and awareness events schedule.
- Conduct market research.
- Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.
- Inform viewers, listeners, or audiences.
- Prepare or deliver speeches to further public relations objectives.
- Promote products, activities, or organizations.
- Purchase advertising space or time as required to promote client's product or agenda.
- Reach business community via participation in Chamber and Rotary meetings.
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Made in the USA.